Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announced today that critically acclaimed Hot Wheels Unleashed™, the action-packed arcade-style racing experience, sold one million copies worldwide across both physical and digital since its launch on September 30, 2021, making it Milestone’s fastest-selling title ever.

“Ever since we announced Hot Wheels Unleashed back in February, we’ve received thousands of love messages from fans. This milestone is the umpteenth display of affection of our passionate community,” said Luisa Bixio, CEO, Milestone.

“Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. We’re proud of this exciting milestone, and we look forward to even more fans discovering the game and new upcoming content as we head into 2022.” Andrew Chan, Head of Digital Gaming, Mattel.

Hot Wheels Unleashed™ offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels® vehicles with different attributes and rarity levels that players can customise with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customise tracks in any game environment and share them with the game’s community.


Hot Wheels Unleashed™ is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website [ hotwheelsunleashed.com/ ]

As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.

For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.

* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020